Joico Colourful Anti Fade Shampoo has been fortified with Camellia Oil and Pomegranate Fruit Extract, this ruch shampoo gently cleanses and nourishes to help protect the longevitity of colour treated hair. This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine*, while cloaking hair with true and steady protection against the big fade.