John Frieda Volume Lift Thickening Shampoo is a lightweight, volumizing formula designed for flat or fine hair. Infused with peptides, it washes up to 45% more volume* from roots to tips, leaving hair full, bouncy, and effortlessly lifted.

Safe for color-treated hair and enriched with AuraBoost, this vegan shampoo delivers noticeable body and movement with every wash. *vs. unwashed hair. Gently massage into wet hair and rinse well. Follow with Volume Lift Lightweight Conditioner.