An elixir of joy for your inner self

Express your authentic self with a signature fragrance. Gucci Flora Gorgeous Magnolia Eau de Parfum acts as a good luck charm that will give you added confidence. Starring the vibrant and powerful magnolia, it brings unbridled pleasure and cheerfulness to every day.

• optimistic chypre fragrance with floral and fruity notes
• launched in 2023
• created by perfumers Daphne Bugey and Marie Salamagne

Composition of the fragrance
Upon taking a sniff, the freshness of the blackberry accord accompanied by sparkling orange will win you over. The juiciness is softened by coconut with an addictive vanilla finish. After a while, the floral middle notes joins in: the sweetness of white magnolia with a slight hint of sage, complemented by green lily of the valley, Arabian jasmine and ylang-ylang. Then the flowers give way to a base of sensual patchouli, light wood and white musk.

Story of the fragrance
In the fantasy world of the #florafantasy campaign, the unbridled Miley Cyrus guides you through a setting that symbolises the diversity of joy. While she introduced a garden full of uplifting joy with Flora Gorgeous Gardenia, Flora Gorgeous Jasmine unlocked the door to a bedroom full of serene joy. Gucci Flora Gorgeous Magnolia is different: it transports you from a beautiful villa out on the beach to a world of confidently expressed joy. Where every woman can be herself and freely explore her limitless possibilities. 

The Flora range features a beautiful floral motif inspired by Grace Kelly. It is an interpretation of the design by artist Vittorio Accornero, which adorned the scarf given to the Princess of Monaco by Rodolfo Gucci himself.