{"product_id":"beauty-works-professional-straightener","title":"Beauty Works Professional Straightener","description":"\u003cp data-mce-fragment=\"1\"\u003eCreate sleek, smooth strands on all hair lengths with The Straightener Salon Professional Edition. Featuring our exclusive salon professional straightener, dressing brush and sectioning clips, in one essential styling kit.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSculpt smooth and sleek styles, with The Straightener Salon Professional Edition, designed specifically for the professional stylist. Designed with ultra-efficient ceramic heat technology and extra-long gold ceramic coated plates, for more precision, even faster styling, sleeker results and longer lasting style. With adjustable heat settings from 80-220°C, personalise the styling temperature to suit your hair type and when styling with Beauty Works extensions.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe kit comes complete with the exclusive Beauty Works Dressing Brush, featuring flexible vegan bristles that glide effortlessly through the hair. The soft bristles are gentle on strands, designed for use with Beauty Works extensions to avoid pulling or snagging. The kit also includes sectioning clips to assist with styling and a heat protective mat and styling glove, plus a travel storage case.\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003eFEATURES\u003c\/h4\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eExtra-long Plates -\u003c\/strong\u003e For more precision and faster styling on all hair types and lengths, including Beauty Works extensions.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eUltra-Efficient Ceramic Heat Technology -\u003c\/strong\u003e Rapid heat up and heat recovery time, for faster and longer lasting styling results.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eGold Ceramic Coated Floating Plates -\u003c\/strong\u003e For smoother, shinier, frizz-free styling results, in one single pass.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eRotating Lockable Plate Feature -\u003c\/strong\u003e Protecting your extra-long plates to ensure the plates cool safely.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eTemperature Control -\u003c\/strong\u003e from 80°C-220°C. Select the precise temperature for your hair type.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eProfessional Length Cable - \u003c\/strong\u003e3 metre professional, 360° swivel, non-tangle cable. For ease of styling in the salon and at home.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eStorage - \u003c\/strong\u003eComplete with a faux leather case for keeping your straightener safe when not in use, always ensure that the tool is completely cooled down before storing.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDressing Brush - \u003c\/strong\u003ePrep hair for styling and glide through strands for a smooth, frizz-free finish with this exclusive hair brush.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSectioning Clips - \u003c\/strong\u003eFor effortless styling.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHeat Protective Styling Glove and Mat.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003eHOW TO USE\u003c\/h4\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrush through clean, dry hair with the Beauty Works Dressing Brush and start by clipping your hair into manageable sections, with the sectioning clips provided.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTake the straightener and select the recommended temperature to suit your hair type.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eStarting at the bottom half of your head, near the nape of your neck, take a half-an-inch section to a two-inch section of hair and hold horizontally from the head.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePlace the straightener plates between the section of hair near to the root area, close the plates and slowly glide through the hair from roots to ends, making sure that you move at a steady pace. Continue this method until you have straightened the bottom and mid-sections of your hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFor the final sections near to the crown of your head, elevate the hair section upwards so that you can get as close to the root area as possible. Close the plates and glide through to ends, to achieve a smooth finish in one single pass.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUse the Beauty Works Dressing Brush to smooth over and style. Once you are satisfied with your style, switch off your straightener and close the plates together with the rotating lockable feature, to ensure that the plates cool down safely. Once cool, place your straighteners into the case for safekeeping whilst not in use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003eTOP STYLING TIPS\u003c\/h4\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMake sure your hair is completely dry before straightening. Even semi-damp hair can cause heat damage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBefore you start straightening, always use a heat protection spray. This is vital to the health of your hair, heat doesn’t just dry hair out it can destroy the integrity of the inner structure of the hair, and even decrease the longevity of that beautiful colour you may have invested in.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFor ultimate shine and best results, use Beauty Works Pearl Nourishing Argan Oil Mask on washed hair, prior to straightening. Ensuring the hair is fully moisturised and healthy will result in a smoother finish.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUse Beauty Works Dream Shine on hair before styling. The innovative formula features heat-activated polymers that seal every strand from frizz and humidity, for a dream-like shine and polish.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEven though it might seem faster to take large sections, separate your hair into sections that your straightener can easily pass over.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo keep frizz or static at bay throughout the day, apply Beauty Works Argan Serum over the hair for ultra-polished locks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003eAFTERCARE\u003c\/h4\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor use on hair extensions we recommend not exceeding 180 degrees. Using above this temperature can damage hair.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways use a heat protection spray on hair before styling, brushing through to ensure even coverage. For best results use the Beauty Works Heat Protection Spray or Beauty Works 10-in-1 Miracle Spray, both designed to protect hair and hair extensions from heat damage.\u003c\/p\u003e","brand":"Simply Natural Beauty","offers":[{"title":"Default Title","offer_id":56501201469818,"sku":"BW\/EL\/HC\/PRO\/STRAT","price":120.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1541\/2309\/files\/BeautyWorks10815copy_d2660d78-4a0c-4c1d-bc52-75e501c3034d.jpg?v=1769000343","url":"https:\/\/onlinepharmacy.ie\/products\/beauty-works-professional-straightener","provider":"OnlinePharmacy","version":"1.0","type":"link"}